
Enter the new 500, the manifesto of 'new Fiat', a replica that stand for to all intents and purposes the materialization of a new move toward, new brand plans, and a different approach to the vehicle. Precisely 50 years after the release of the first version of the model, which would become an icon of Italian motoring and of a whole period of history, Fiat is accelerating into the future.
Anyone can re-edit the 500, because its shape is part of our collective memory. Some objects that were the fruit of Italian creativity in the period after the war, as the 500 or the Vespa, can not be judged solely in terms of aesthetics, or represent only a good exercise in engineering that serves a function of. Rather, they are powerful catalysts, revolutionary in its design and the concept that defines common reference points and benchmarks. When this happens, the result is a masterpiece that is an essential part of industrial history. The 500 is one of them.
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